Vendors, Ready to Build a Talk That Connects and Converts?
You’ve got a powerful product. You know every detail—how it works, what makes it different, why it’s better than the competition. But when you get on stage or step into a breakout session, something’s off.
People smile, nod politely, maybe even thank you for your time… but then they walk away and forget what you said.
If your presentation sounds more like a technical brochure than a compelling talk, you’re not alone. Most vendors struggle with the same thing: they’re great at product knowledge but struggle with audience connection.
Here’s the good news: You don’t need to be a professional speaker to create a talk that moves your audience to action. You just need a shift in strategy.
Let me show you how.
The “So What?” Problem
The fastest way to lose an audience is to talk about yourself too soon.
“Our software integrates with 17 platforms…”
“We use AI to drive better insights…”
“We’ve got 20+ features designed to streamline workflows…”
It’s all impressive—on paper. But to your audience, it often sounds like noise. Why? Because they’re silently asking one critical question:
“So what?”
If your talk is packed with features but doesn’t show how those features solve their problems, you’re not positioning your product—you’re pitching into the void.
Start Where They Are—Not Where You Are
Before you open your slides, answer these four questions:
Who’s your audience? Are they decision-makers, users, or influencers? What pressures are they under?
What’s their pain? What are they frustrated by, losing money on, or overwhelmed with?
Where are they on the learning curve? Are you introducing a new idea or building on something they already know?
What do you want them to remember and do? This is your “big idea” and your call to action.
When you understand where they’re starting from, you can craft a talk that meets them there—and then leads them forward.
Translate Features Into Outcomes
Every feature should answer this question:
“How does this help the audience win?”
Instead of this:
“Our platform automates invoice processing with smart filters.”
Say this:
“Your team spends hours each week chasing invoice errors. With our smart automation, those hours drop to minutes—and your cash flow gets a boost.”
That’s how you move from specs to significance.
Tell Stories, Not Just Facts
People don’t remember features. They remember stories.
Tell a story that paints a picture that the audience can relate to:
What was the client struggling with before?
What problem did your solution solve?
How is their life better now?
Make the customer the hero—and your product the guide that helped them win the day.
Make Your Message Stick
Even the best ideas can fade fast. According to research on the “Forgetting Curve,” most people forget 90% of what they hear within 30 days—unless you take steps to make your message memorable.
Here are a few tips:
Simplify the message and create a repeatable phrase.
Engage the audience in more of a conversation rather than an infomercial.
Deliver a clear and simple call to action.
Speaking of which…
Ready to Build a Talk That Connects and Converts?
If you’re tired of giving feature-heavy presentations that fall flat—or worse, fail to generate leads—it’s time for a new approach.
Let’s build you a talk that does more than inform. Let’s create a presentation that resonates, inspires, and drives real action.
👉 Book a free discovery call today and let’s talk about how to transform your next vendor talk into an experience your audience will remember—and act on.
You already have the product. Now let’s give you the stage presence and message to match.
