You’re Great at What You Do—Now Let’s Make Sure People Know It

Let me tell you about a woman I met recently.
She’s brilliant. Runs a successful consulting business. Her work gets real results.

She’s the kind of person who walks into a room and quietly commands respect. She doesn’t need to be flashy—her depth speaks for itself.

But she was frustrated.
“Margy, I’ve been doing this for 10 years. I have happy clients. A strong offer. But I’m still not getting the visibility or growth I want.”

My response was simple:
“You’re great at what you do—but the right people don’t know it.”

And that’s the trap so many experts fall into.

They rely on word-of-mouth.
They post on social media.
They dabble in ads.
They keep waiting for “momentum” to build.

But here’s the truth:
If you want to be seen as an authority in your field, you need to sound like one. On stage. In a room. With your message dialed in.

That’s why a Signature Talk is the most underutilized and high-impact business tool for subject matter experts, consultants, and business owners today.

Visibility Doesn’t Come from Posting—It Comes from Positioning

Let’s break this down.

You can spend hours a week posting on LinkedIn, trying to beat the algorithm.

You can drop thousands on Facebook ads, hoping they convert.

You can network, go to events, and still feel like no one really gets what you do.

Here’s why that happens:

Most experts haven’t taken the time to clarify their message.

They talk about what they do, not what they solve.
They explain the how, not the why.
And they give way too much information, which overwhelms people instead of activating them.

When you don’t own your message, people don’t remember you.
When you’re unclear, they’re unsure.
And when they’re unsure, they don’t buy.

A Signature Talk Builds Instant Authority—Here’s Why

A Signature Talk is more than just a presentation.
It’s your clear, confident, lead-generating story.
It positions you as a trusted expert in under 30 minutes.

It tells people:

• Who you help

• What problem you solve

• How you think differently

• Why your approach gets results

• What they should do next

In short, it turns curiosity into conversion.

A well-structured talk does what no carousel post or boosted ad can:
It builds emotional connection, communicates value clearly, and positions you as the person they need right now.

The best part?
You can deliver that talk on a stage, in a boardroom, on a podcast, or inside a webinar.

Once it’s built, it becomes your go-to tool.
You stop improvising.
You start owning the room.
And you finally sound as smart as you actually are.

Here’s the Real Problem (And How to Fix It)

If you’re not getting new leads from speaking…
If people compliment your talk but never follow up…
If your message feels scattered and hard to explain…

You don’t need more charisma.
You don’t need to add 20 slides.
You don’t need to “just get out there more.”

You need to build a Signature Talk.

A clear, powerful, structured message that works for you—before, during, and after the stage.

It’s not just about looking professional.
It’s about being memorable.
It’s about creating demand.
And it’s the fastest way to stop being a best-kept secret and start being the go-to expert in your space.

How We Help You Do That (Without the Guesswork)

At Schaller Speaker Academy, we offer Signature Talk Services designed for exactly this.

Whether you’re:

• Starting from scratch

• Updating an outdated talk

• Or ready to have it all done for you...

We’ll walk you through the strategy, the structure, and the delivery that actually drives business results.

Because sounding smart on stage is great.
But sounding strategic?
That’s how you grow.

Ready to Be Seen, Heard, and Remembered?

You’ve already built the business.
Now it’s time to build the talk that grows it.

If you’re ready to clarify your message, sound like the expert you are, and turn every speaking opportunity into a growth opportunity…

Let’s talk.

Book a Discovery Call today and find out which Signature Talk Service is right for you.

[Schedule Your Discovery Call Here]

Let’s build the talk that builds your business.

— Margy